U.S. families are continuing to buy organic products despite a general tightening of their spending habits amid economic uncertainty according to the Organic Trade Association.
Nearly three-quarters (73 percent) of U.S. families buy organic products at least occasionally, chiefly for health reasons, according to a new OTA study. The nationwide study was fielded among 1,197 U.S. households during April.
"Findings from the 2009 U.S. Familiesí Organic Attitudes and Beliefs Study, jointly sponsored by OTA and KIWI Magazine, also show that three in ten U.S. families (31 percent) are actually buying more organic foods compared to a year ago, with many parents preferring to reduce their spending in other areas before targeting organic product cuts."
In fact, 17 percent of U.S. families said their largest increases in spending in the past year were for organic products.
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